Voted Atl’s best soul band 7 times (creative loafing)

Voted Atl’s best Album (non hip hop) 2018 By Atlanta magazine

"THE DEED!” marks a bold new chapter for Atlanta-based Southern soul band Ruby Velle & The Soulphonics, diving into what they call cinematic soul—big, moody, and visual. 

Written from the perspective of the immediate aftermath of a crime of passion or a brutal break, the song lives in that charged moment when the damage is done and there’s no going back. It’s about the shock, the release, and the unnerving freedom of finally being out from under someone’s thumb. “The deed is done / this is what I’ve become” lands less as an apology and more as a declaration of radical acceptance.

Built around Alex Morgan’s foundation, the deed is a true band effort: Clayton, Velle, Collier, and Morgan all contribute to the lyrics, with Ruby and Jason trading lines in a dark, soulful duet. Sonically, it nods to the drama and tension of classic soul while pushing the band’s big-band roots into sharper, more modern focus.

At its heart, “The Deed” is a timeless story about betting on yourself and not looking back—embracing the good, bad, and ugly in service of your own freedom. 

It’s the first of several singles coming in 2026, offering a glimpse of where Ruby Velle & The Soulphonics are headed next.

Invite yourself into the Atlanta room, but no standing on the wall now! Tuesday nights are for the Olde Soul, filling their cup with that special wintery soulful blend of cities best soul band, celebrating 20 years.

Live for first time since the release of their single “Step Right Up,” expect fun on the regular, home grown new music and classic era ballads to barn burners pouring everyone out onto the dancefloor. Join in as we continue creating “American Soul 2.0”.

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Pro-tip : Save $$ and attend all shows by clicking below for the first show and selecting the 6-show package.

Ruby and Smith’s worked together to offer Multi-Show Packages for this season of togetherness. You can choose a 3 show or 6 show package for a slight discount overall.

Gift or keep the soul and we’ll see whomever needed more dancing at the show!

Have you heard? the long awaited re-release is finally here.

In honor of the 10th anniversary of our acclaimed, Billboard charting debut album, It's About Time , we have remastered and repressed it just for our true fans! No more scouring the internet, you can buy the LP on wax direct from the band!

We appreciate your patience and keeping up with our journey, we have been through so many highs and lows since this album was created, but we keep bringing you the soul!

We are offering this special pressing for $30 per record, with a limit of 5 per transaction. All LPs will be signed by Ruby!